VibeLab at SXSW 2024

VibeLab at SXSW - The Nighttime Lab 2024 © VibeLab

The DWIH New York was proud to continue its partnership with the Dutch-German research, consultancy and advocacy agency VibeLab by supporting their event contributions to the 2024 SXSW conference in Austin, TX.

Event Information

March 12, 2024, 6:00 PM to 8:00 PM

Austin, TX
Organizer(s): VibeLab; supported by the DWIH New York

group photo VibeLab at SXSW - The Nighttime Lab 2024

Night  SCHOOL Project Launch – 6:20-6:30 PM

NIGHT SCHOOL emerges as a pioneering transnational training program for night culture producers. It stands at the intersection of environmental stewardship, social responsibility, and economic sustainability at night. Open Call to select 15 NIGHT SCHOOL alumni for 2024 was launched at SXSW.


  • Lutz Leichsenring (He/him), Co-Founder of VibeLab
  • Moderator: Mirik Milan (he/him), Co-Founder of VibeLab


Panel 1: Community perspectives on AI in nightlife and the live entertainment industry – 6:30-7:10 PM

Understanding the role of Artificial Intelligence in the nightlife and live entertainment industry is crucial, as it shapes customer experiences and raises significant ethical concerns. This panel will delve into the ethical aspects of AI application, focusing on customer engagement, and explore methods to include diverse community perspectives for greater inclusivity. Join us to learn how AI is transforming nightlife, participate in a thought-provoking discussion, and contribute to shaping a more inclusive future in live entertainment. Your voice is vital in navigating these emerging technological landscapes.


  • Lorrain da Silva (He/him), Director, Best Nights VC
  • Jameson Thomas (He/him), Co-Founder, IAMJT
  • Jess Reia (They/them), Assistant Professor of Data Science at the University of Virginia
  • Andreea Magdalina (she/her), Founder of
  • Max Penk (he/him), Creative Innovation Director at David+Martin
  • Moderator: Mirik Milan (he/him), Co-Founder of VibeLab


Panel 2: Transformation of nightlife for a sustainable tomorrow – 7:15-8:00 PM

The urgency of sustainable development in urban nightlife calls for a unique confluence of expertise. In this panel, we’ll investigate collaborative strategies among various stakeholders like nightlife operators, urban planners, policymakers, and specialists, in fostering climate-resilient urban spaces, with a special focus on AI’s role. This session is a gateway to understanding and influencing the integration of technology and sustainability in our nightlife culture and urban development. Your participation is key to driving meaningful change. Engage with us to help shape environmentally responsible and technologically advanced nightlife environments.


  • DJ Shani (She/her), Creator of “The Groove Temple”
  • Kady Yellow (She/Her), Creative Placemaking Specialist at Downtown Vision Inc.
  • Eli Goldstein (he/him), Director of DJs4CA
  • Niklas Effenberger (he/him), Urban Governance Innovation at Fraunhofer IAO
  • Moderator: Lutz Leichsenring (He/him), Co-Founder of VibeLab