Germany's "Future of Work" Campaign

Hosted by the German Ministry for Education and Research (BMBF), the “Future of Work” campaign seeks to acquire international cooperation from three countries on topics such as education and big data, industry and networking, workplace and society and more.

Digitalization is something Germany is taking very seriously. In its current High-Tech Strategy 2025, the German Federal Government has defined “Economy and Work 4.0” as one of six priority topics for the promotion of research and innovation. The Federal Ministry of Education and Research (BMBF) is taking this goal to an international level with its current campaign “The Future of Work.”

Focus Topics

Within “The Future of Work” focus is placed on four topics: Education and Big Data, Industry and Networking, Technology and Organization, and Workplace and Society.

The answers to the many questions that come up under each of these topics cannot be found at a national level alone, but require international cooperation. “The Future of Work” – the latest BMBF campaign– strives to develop international, collaborative solutions to these pressing challenges.

The campaign showcases ten top German research networks and their innovative projects looking into the future of work. In 2019 and 2020, they will be touring the world to forge international bonds with strong partners and promote new research cooperation around the globe.

The BMBF is inviting researchers, innovators, decision makers, municipal authorities and representatives from the private sector to share and reflect on their ideas and innovative technologies.

Target Countries

Under the campaign “The Future of Work,” excellent universities, science and research institutions and renowned companies and clusters in Germany will cooperate with partner countries that have significant scientific and technological resources and major emerging markets. The campaign focuses on France, Japan and the USA.

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International Research Marketing Campaigns

Germany’s strengths as a location for research and innovation are presented around the world in research-marketing campaigns under the brand “Research in Germany.” The Federal Ministry of Education and Research (BMBF) has conducted eight such campaigns since 2006, comprising three campaigns targeting specific countries (South Korea, India and Russia, respectively) as well as five thematic campaigns on the topics of environmental technologies, nanotechnology, resource efficiency in production processes, medical technology and sustainable urban development.

Up to now, 82 German networks have been funded with around 7.2 million euros. The results of the marketing activities have played a significant role in initiating international collaborations: Around 100 R&D projects have been launched and 192 cooperation agreements have been signed with international partners.